Radio
Podcasts
Online Store Success with Jodie Minto

Online Store Success with Jodie Minto

Jodie Minto

Welcome to the Online Store Success Podcast. If you are determined to create, launch and scale your fashion, lifestyle or beauty product online (without the expensive pitfalls), this podcast is for you. I’m your host, Jodie Minto. I'm an award-winning 7-figure fashion founder, e-commerce business coach, certified digital marketer, and meta ads specialist. I’m also a mum of two teens and two fur babies and live on the sunny Central Coast of NSW. I started my online fashion store from scratch while working full time, juggling young kids and living in the Middle East. I scaled that business to a 7-figure online brand before selling it last year. This show is dedicated to showing you how I did it and how you can, too. Hit subscribe now, and let’s dive in. To discover the 5 Major Online Store Mistakes That Are Costing You Sales in your online store, head over to www.jodieminto.com/mistakes

Categories: Business

Listen to the last episode:

Things in business don’t always go to plan

Running an online store without spending on ads but still doubling your sales? It sounds too good to be true, but Lucy Bloomfield is here to show you it’s absolutely possible.

In this episode, Lucy—a seasoned eCommerce expert who has scaled multiple brands—shares her practical strategies to help you grow your sales sustainably without pouring money into paid ads. From building buzz to reusing what’s already working, her approach is both refreshing and actionable.

If you’ve been feeling stuck or overwhelmed by the cost of scaling, Lucy’s insights will leave you inspired to think differently about growth and take control of your business.

Here’s a sneak peek of what you’ll discover:
🌟 How to structure marketing campaigns that work (without needing ad spend).
🌟 Why urgency and scarcity are your secret weapons for boosting sales.
🌟 Practical tips for using email and SMS to turn your audience into loyal customers.
🌟 How syncing your business goals with your energy can improve your results.
🌟 Why reusing and optimising past campaigns can save time and deliver big results.

Timestamp highlights:
01:26 Lucy’s story—how she scaled her skincare brand without big ad budgets.
04:30 What makes a campaign strategy so effective (and easier than you think).
08:55 The role of urgency and scarcity in driving conversions.
13:30 How VIP offers and waitlists can build anticipation and excitement.
16:45 Aligning your energy with your marketing to avoid burnout and boost creativity.
23:00 Reusing past campaigns to save time and amplify your impact.
28:00 How you can start applying these strategies right now.

Lucy’s strategies aren’t just for the big players—they’re for any business owner who’s ready to grow smarter, not harder. 🎧 Hit play now to hear how you can double your sales, even if your ad budget is $0.

All the show notes and details from this episode are over on my website jodieminto.com/podcast

Connect with Lucy Bloomfield
🌟 Check out Double Orders for more of Lucy’s strategies.
🌟 Follow Lucy on Instagram for daily inspiration and tips.

Links
💻 Have me inside your Facebook ads account: Apply for the Mastermind program
🎧 Visit the full podcast page here: https://jodieminto.com/podcast/
🔗 Visit my full website: https://jodieminto.com/
📱 Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/